Mary Johnson

Wavelength is a social-first media company operating at the heart of the creator economy. In today’s fragmented media landscape, we help brands break through the noise by delivering high-impact social campaigns through authentic storytelling and strategic creator partnerships. We operate a network of brand-led social pages, channels and creators that cater to specific passion points and niche audiences across adventure travel, action sports, beauty, fitness, DIY, craft, e-automotive, tech, and envirotainment. Driving engagement through posting short-form content, premium long-form formats and live events daily we reach over 950 million people per month and have a combined audience of 320 million followers across Facebook, Instagram, YouTube, and TikTok. Partnering with social media publishers and leading creators who already have a strong fan base and deep community engagement, we help monetise their reach, supercharge their engagement, increase subscribers, and unlock long-term brand value. Offering always-on social media management for brands and projects, we also work with top TV producers, sports rights holders, and distributors to reformat premium long-form TV content for YouTube and short-form social. We take a social-first formatting approach, driving additional revenue for iconic programming and entertaining Gen Z and Millennial audiences where they watch, scroll, and connect. Brought to you by the founders of The Extreme Sports Channel, we’ve assembled a brilliant team to deliver on our vision to build SKY TV on Social and with experience from YouTube, Meta, Spotify, Google, Universal Music, and McCann are creating a media company for today’s world. We are headquartered in London and are establishing hubs in New York and Los Angeles. So if you’re a brand, creator, social publisher, or sports rights holder looking to win in the creator economy—we would love to talk!