Maxwell Richter

Maxwell Richter is a skilled digital advertising operations manager with extensive experience in managing and executing digital advertising campaigns at Wavemaker since December 2019. In this role, Maxwell has utilized CM360 and Google Tag Manager to oversee ad trafficking, site tagging, and reporting across multiple channels, notably pioneering a QA system that reduced wasted media spend by 19%. Prior to this, Maxwell served as a Senior Associate in Digital Ad Ops, facilitating communication between media, creative agencies, and publishers. Maxwell’s earlier experience includes managing a team at SMR Collectibles, where negotiation and inventory tracking systems significantly improved operational efficiency. Additional roles in film programming and production further demonstrate Maxwell's diverse skill set, supported by a Bachelor of Science in Computer Science from Queens College.