Lupita Guagnelli

Lupita Guagnelli has over 35 years of work experience in the marketing and commercial fields. Lupita began their career in 1986 as an Analyst of Ad Hoc Studies at Ac Nielsen Co. Lupita then moved to GHM Papel in 1989 as the Manager of Marketing, where they stayed until 1996. From 1996 to 1999, they worked as the Corporate Manager of Marketing Services, Information, Editorial, and Special Projects at Casa Saba. In 1999, they became the Commercial and Developer Director of the portal Estarbien.com at Televisa. From 2001 to 2007, they worked as the Marketing Consultant and Deputy General Manager at a private company. From 2007 to 2011, they were the Regional Director at Obten Capital Pyme. From 2013 to 2015, they worked as the Director of Projects (Mkt, Development of new markets, Products, Advertising, and Digital Mkt) at TH Y R REGO. Finally, from 2015 to 2021, they worked as the Associate Director at Grupo BrainM. Most recently, they are the Trade Marketing Director at WaveMAX Corporation Mx.

Lupita Guagnelli has a Doctorado PhD HC in Desarrollo, planificación y gestión de Negocios from IMEL E en la Cámara de Diputados (2016-2017). Lupita also has an Acreditación en el Sistema Nacional de Consultores from Secretaría de Economía / Espacio Empresarial México (2011-2012). Additionally, they have a Diploma in Gestión de Aguas from Instituto Tecnológico Autónomo de México (2006), an AD Certificate in Marketing in the Internet Age, JD from University of California, Berkeley (1999-2000), a Postgrado in Mercadotecnia from Universidad Tecnológica de México (1997-1998), a Certificate in Achievement Leadership Development Program for Executive Women Managers from Rutgers University - Camden (1997), a Diplomado in Mercadotecnia from Tecnológico de Monterrey (1992-1993), and a Diplomado in Negocios Internacionales from Tecnológico de Monterrey (1991-1992). Lupita also holds a Licenciatura in Mercadotecnia from Universidad Tecnológica de México (1985-1989). Lupita has additional certifications as a Consultor SIGPROL from Secretaria de Trabajo y Previsión Social and as a Consultor acreditado del Sistema Nacional de Consultores PYME de la Secretaría de Economía.