Karen Kieves

Director of Creator Partnerships & Marketing at Wave

Karen Kieves has a diverse and extensive work experience in the marketing and entertainment industry. Their most recent position is as the Director of Creator Partnerships & Marketing at Wave since November 2021. Prior to that, they worked as the Director of Show Marketing at Wave from March 2021 to December 2021.

Before joining Wave, Karen worked at Sony Music Entertainment, where they held the roles of Associate Director, College Marketing from June 2019 to December 2020, and Manager, College Marketing from November 2017 to May 2019. In these roles, they developed and executed artist marketing plans focusing on the 18-24 demographic and Hip-Hop & RnB, coordinating efforts with relevant departments and stakeholders.

Karen also has experience in marketing and talent management at Monami Entertainment and Kaleidoscope Mgmt, working as a Marketing and Talent Management professional and a Freelance Marketing & Business Consultant, respectively.

Karen has held leadership positions in marketing at The M Agency, GiggedIn, and Social Family Records. At The M Agency, they served as the Head of Marketing, specializing in music and entertainment for the Australian and New Zealand markets. Karen held a similar role as the Head of Marketing at GiggedIn, a music tech start-up. At Social Family Records, an independent record label, Karen worked as a Label/Product Manager, specializing in digital marketing and direct-to-fan campaigns.

Furthermore, Karen has experience as a Digital Influencer & Marketing Manager at Jaden Social, a digital marketing agency in the music industry. Karen was also employed as a Talent Management & Executive Assistant to the Founder & President at Monami Entertainment, a boutique entertainment company.

Earlier in their career, Karen worked as a Music Marketing Assistant at Audible Treats, a New York-based publicity agency specializing in music.

Overall, Karen Kieves has a strong background in marketing and a track record of developing and executing successful marketing strategies in the entertainment industry, with a focus on music.

Karen Kieves completed their Bachelor's degree in Business (Marketing) from Western Sydney University from 2001 to 2004. Karen later pursued a Masters degree in Arts Management from the Australian Institute of Music from 2012 to 2015.

Links

Previous companies

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Peers

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Timeline

  • Director of Creator Partnerships & Marketing

    November, 2021 - present

  • Director of Show Marketing

    March, 2021

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