Wawel
Sylwia Warnecka is an experienced marketing professional with a strong background in brand management and export strategies. Currently serving as Marketing Manager at Wawel since July 2003, Sylwia has developed and executed long-term marketing strategies, coordinated communication with media agencies, and managed marketing budgets while analyzing the effectiveness of communication efforts. Previous roles include Brand Manager and Export Manager, where responsibilities encompassed creating product strategies, managing product launches, negotiating commercial terms, and expanding sales networks in foreign markets. Early career experience at Artman S.A. as Product Manager and House Buyer involved overseeing collections, supplier negotiations, and market analysis. Sylwia holds a Master's degree in Organization and Management from Akademia Ekonomiczna Kraków.
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Wawel
WAWEL SA is a Poland-based confectionery manufacturer. The Company's main products are cocoa, chocolate and chocolate goods. Its products portfolio consists of chocolate tablets, assorted chocolates, filled pralines, wafers, bars, candies, pastilles, cream fudge, among others. The Company's products are sold under such brands as Michalki Zamkowe, Malaga, Tiki Taki, Kasztanki, Lekka, Mieszanka Krakowska, Raczki, Fistaszki and Kukulka. WAWEL SA distributes its products domestically through a network of 16 retail outlets, as well as abroad. The Company sells its product to chains of discount stores and megastores located in Poland including Tesco, Carrefour, Makro Cash and Carry, Real, Auchan and Biedronka. As of December 31, 2011, the Company was a 52.13%-owned subsidiary of Hosta International AG, located in Muenchenstein, Switzerland.