Norah O.

Norah O. serves as the Head of Growth Marketing for Specialty Retail Brands at Wayfair, overseeing the growth marketing team responsible for driving acquisition, retention, and brand awareness across AllModern, Birch Lane, and Joss&Main through social and display advertising. Previous roles at Wayfair include Performance Marketing Manager, where expertise in multi-channel marketing and strategic planning enhanced business performance for Birch Lane. Earlier experiences include positions as Senior Business Analyst and Business Analyst focused on Specialty and Lifestyle Brands, as well as a Product Marketing Intern at PULA, which aimed to innovate insurance for underserved markets. Academic credentials include a Bachelor's Degree in Architectural Studies and Economics from Amherst College and a brief study at Cornell University's College of Architecture, Art, and Planning, coupled with experience as a Digital Humanities Research Fellow and Global Scholars Program Educator.