Phoebe Lam

Phoebe Lam is a seasoned marketing professional with extensive experience in digital marketing and education management. Currently serving as Global Marketing Performance AE at BorderX since January 2022, Phoebe oversees Amazon paid ads and has achieved a remarkable doubling of sales for a cosmetics product client within six months, along with managing Google and Facebook ads and digital strategy planning. Previous roles include managing nine Korean language learning apps at King Sejong Institute Foundation, engaging in global marketing for a prominent entertainment and gaming app at 에코마케팅, and providing marketing and sales support at Gransing. Phoebe holds a Master of Arts in Teaching Korean as a Foreign Language from Hankuk University of Foreign Studies and a Bachelor of Arts in Linguistics and Language Technology from City University of Hong Kong. Additional educational experiences include exchange programs at Meiji University and Kyung Hee University.