Valdir Manzano

Valdir Manzano is a skilled Digital Analytics Specialist with extensive experience in data collection and analysis across various digital platforms. Currently serving at WAYON IT Solutions since November 2022, Valdir leads the Digital Analytics Chapter, focusing on data architecture and pipeline development for the Latin American video streaming industry. Previous roles include Digital Analytics Specialist at Mercado Bitcoin, where Valdir optimized marketing performance through comprehensive data analysis, and Business Intelligence Analyst at Valtech, centered on KPI dashboard creation. Earlier positions involved web analytics and product management at Simbiose Ventures, quality assurance at IONICS Informática e Automação, and research support roles at Universidade Federal de Santa Catarina. Valdir holds an Engineer's degree in Mechanical Engineering from Universidade Federal de Santa Catarina, completed in 2013.