Geoff Halliday has extensive experience in the power generation sector, currently serving as a Business Consultant at WB Power Services Ltd since July 2022. Prior to this role, Geoff worked as Project Sales Director at WB Power Services from June 2014 to September 2022, focusing on the sale of standby power generation. Additionally, Geoff held the position of Head of Sales at Power Electrics Ltd. from June 2006 to June 2014, where responsibilities included managing sales and project teams for emergency standby power generation. Earlier career highlights include serving as Managing Director at Socomec Sicon Ltd. (1997-2004) and Director at Mainstream Electronics (1989-1997), as well as starting as an Engineer at Anton Piller from 1981 to 1989.