Betsy Kane

Betsy Kane is a Digital Client Specialist at WCVB-TV, where responsibilities include processing advertising contracts, coordinating creative materials, and managing the launch of advertising campaigns since April 2018. Prior to this role, Betsy worked at Herald Interactive/BostonHerald.com from August 2000 to April 2018, contributing to various positions, including Advertising Operations Specialist, Online Trafficking Specialist, Account Manager, and Account Coordinator. Expertise includes utilizing ad servers such as DoubleClick for Publishers and 24/7 Real Media/Open AdStream, along with a strong focus on client relations and issue resolution. Betsy holds a Bachelor of Arts degree in Psychology from the University of Wisconsin-Madison, obtained in 1999.