WCVB Channel 5
Betsy Kane is a Digital Client Specialist at WCVB-TV, where responsibilities include processing advertising contracts, coordinating creative materials, and managing the launch of advertising campaigns since April 2018. Prior to this role, Betsy worked at Herald Interactive/BostonHerald.com from August 2000 to April 2018, contributing to various positions, including Advertising Operations Specialist, Online Trafficking Specialist, Account Manager, and Account Coordinator. Expertise includes utilizing ad servers such as DoubleClick for Publishers and 24/7 Real Media/Open AdStream, along with a strong focus on client relations and issue resolution. Betsy holds a Bachelor of Arts degree in Psychology from the University of Wisconsin-Madison, obtained in 1999.
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WCVB Channel 5
WCVB is Boston’s broadcast/digital media leader, providing news, weather, sports, community service and entertainment on multiple platforms including WCVB Channel 5, wcvb.com, WCVB mobile and MeTV Boston. Founded by community leaders in 1972, WCVB is committed to its mission to serve the region with quality local content. In addition to 47 hours of NewsCenter 5 coverage each week, original offerings include Chronicle, the nation’s longest running local news magazine; CityLine, a weekly urban magazine program; and On The Record, a weekly political roundtable. WCVB, Boston’s ABC affiliate station, is owned by Hearst Television, a wholly owned subsidiary of Hearst, a leading media company whose global holdings include 33 television stations and two radio stations.