Erica Davis

Erica Davis has extensive work experience in the marketing industry. Erica started their career in 2008 at FKM as a Brand Development Supervisor, where they successfully led the Mission Foods account and secured digital marketing and advertising initiatives from competitors. Erica also effectively managed client budget and agency profitability while forecasting enterprise revenue and communicating financial development to senior leadership. In 2011, Erica joined We Are Alexander as a Sr Vice President, Group Account Director. At We Are Alexander, they focused on retail-focused marketing strategies, including in-store retail campaigns, packaging and merchandising solutions, digital/social content, e-commerce content, and experiential brand activations.

Erica Davis has a Bachelor of Arts in Advertising from Texas Tech University. Erica also holds a Master of Business Administration degree from the University of Phoenix. No specific start or end years were provided for either of their educational experiences.