We Are Eves
Esther Leloux has a diverse background in marketing and strategy. Esther is currently the Founder and CEO of We Are Eves, a beauty platform with real people reviewing beauty products. Prior to this, Esther worked as a Strategy Director at & Leloux from 2014 to 2017. Esther also served as a Brand Strategy Director at DigitasLBi Netherlands from 2010 to 2014, where they focused on developing brand and digital strategies. Esther started their career as a Strategic Planner at Doom and Dickson in 2009 and J. Walter Thompson Amsterdam from 2004 to 2009. Esther also gained experience as a Trainee Consultant at Holland Consulting Group and a stage at FHV/BBDO in 2001. Overall, Esther has a strong background in strategic planning and brand development.
Esther Leloux has a master's degree in Psychology from the University of Amsterdam. No further information about their education history is provided.
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We Are Eves
We Are Eves is the first beauty platform with honest product reviews from real people. For comparison purposes, we are the TripAdvisor/ or Vivino of the beauty industry. We Are Eves is an independent community with >100,000 members and nearly 4 million active users in NL, BE, DE,FR,UK.We believe it is time for a new perspective onbeauty. Every day people are bombarded by marketing campaigns with fake images and empty beauty promises. It is time for less filters and more honesty.Our business model is B2B. We secured strong partnerships with leading beauty companies like L’Oreal, Coty, LVMH, Shiseido group, Unilever, etc.Nominated for “Coolest Dutch Brand”, Challenger50 2022 - MT/Sprout, Best Start-up 2021 by Dutch Media Network, the Best Platform Start-up of the Netherlands