WE.org
Viki Alincy has an extensive work experience in the marketing and advertising industry. Viki started their career at BBDO Canada as a Group Director. Viki then joined Proximity Canada, where they worked as a Media Director and played a key role in launching the global Proximity brand in Canada. At Proximity, they developed CRM communication strategies for clients and received an award for their proprietary agency software. Viki later moved to MediaCom Canada, where they held various roles, including Chief Client Officer and CMO. In this position, they restructured the Client Service Team and focused on rolling out global initiatives in the Canadian market. Viki also worked as a Managing Director at m/SIX before joining IN the BOX Consulting as a Principal Consultant. Currently, they are the Head Partner and Program Marketing at WE.org.
Viki Alincy obtained a Bachelor's Degree in Political Science from the University of Toronto between 1986 and 1989. Additionally, they earned a Marketing Certificate from Ryerson University from 1991 to 1992.
WE.org
WE Charity (formerly Free the Children) was founded in 1995 by Craig Kielburger when he was 12 years old. Craig was reading through the Toronto Star before school one day when he discovered an article about the murder of a 12-year-old Pakistani boy named Iqbal Masih, a former child factory worker who spoke out against child labour. Iqbal Masih was sold by his parents to a factory when he was only 4 years old and worked there until he was 10. Masih was later killed his activism on the issue of child labour, and it was a story that moved Craig to want to do more to support this cause. WE Charity empowers people of all ages to make meaningful differences in the world through programs such as WE Schools and WE Villages. ME to WE is a social enterprise that creates socially conscious products and experiences that enable people to change their lives through their everyday choices. WE Schools is an engagement tool in the education space, working to bring service-learning into every single classroom. The WE Schools program is aligned with the Ministry of Education and Common Core guidelines. WE Day is a series of stadium-sized youth empowerment events organized by WE Charity. WE Day events host tens of thousands of students and celebrate the impact students have made on both local and global issues. Students can earn their tickets by participating in WE Schools and completing a year-long service learning program.