Sara Collins

Sara Collins is an experienced festival director and marketing professional currently serving as COO, Marketing Director, and Sponsorship Lead at WE Fest, one of the largest country music festivals in the US. With a career spanning over three decades, Sara has significantly contributed to festivals like the Stone Arch Bridge Festival, where attendance grew to over 80,000, and Art In Bayfront Park, where innovative programming continues to thrive. Additionally, Sara manages sponsorships for multiple events through SaraCollins.org, bringing substantial ROI to sponsors. Previous roles include Sponsorship and Marketing Manager at Somerset Amphitheater and Director of Marketing and Event Services at SRO Productions, where Sara coordinated high-profile celebrity appearances at the NBA All-Star Weekend. Sara holds a BA in Communications from the University of Iowa.