WE - Women Entrepreneurship
Edna Laufer Globus is a seasoned business owner and educator with extensive experience in creative thinking and innovation development, currently leading Ideation By Edna Laufer since June 2017. Edna serves as a guest lecturer at WE - Women Entrepreneurship and previously taught design thinking at Ruppin Academic Center from 2019 to 2022. With a robust background in marketing mentorship and brand strategy development, Edna has contributed to various firms, including Gold Ventures Incubator and Sense Branding. A former owner of a boutique graphic design studio and a strategic planner in advertising, Edna's educational qualifications include a BFA in Graphic Design from the School of Visual Arts and certifications in strategic planning and group facilitation.
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WE - Women Entrepreneurship
WE - Women Entrepreneurship promotes women’s entrepreneurship, operating 10 branches around the world. WE aspire to provide women with the tools and abilities for entrepreneurship by providing hands-on tools, practical skills, hosting inspiration events, programs and creating a supportive community that will help guide and inspire young women to fulfill their potential. Selected students are accepted to participate in WE's entrepreneurship program alongside outstanding and promising female students to gain tools, knowledge, understanding, and inspiration on launching personal initiatives. The program hosts top leaders, entrepreneurs, executives, and investors who share their knowledge and personal experiences. By joining WE, the participants gain skills in leadership, networking, pitching ideas, storytelling, creative thinking, fundraising, teamwork, business communication and more. The program is operating at top universities: Harvard, Columbia, MIT, Technion, Tel Aviv University, Ben Gurion University and more.