James Petry

Director of Analytics & Optimization at Envoy

James Petry started their work experience as an Online Marketing Intern at Warner Bros. Entertainment Group of Companies in March 2004. James then worked as a Research Associate at Lieberman Research Worldwide from August 2004 to March 2005. After that, they joined Integrated Media Solutions as an Online Account Coordinator from August 2005 to April 2006. James then moved on to the role of Sr. Online Account Coordinator from April 2006 to February 2007. James was then promoted to Online Account Manager from February 2007 to February 2008. Finally, they served as a Sr. Online Account Manager from February 2008 to October 2008.

In 2008, Petry joined Team One as a Freelance Web Analyst from November 2008 to April 2009. James then became a Digital Analyst from April 2009 to September 2011, and later assumed the role of Web Analytics Manager from September 2011 to November 2012.

James then joined TOMS in November 2012 as Manager, Web Analytics & Optimization, and held this position until December 2014.

After that, they joined We Are ENVOY in December 2014 as the Director of Analytics & Optimization, where they continue to work.

James Petry earned a Bachelor of Science degree in Business Administration with an Emphasis in Cinema Television from USC Marshall School of Business, completing their studies from 2000 to 2004. Furthermore, they obtained the Adobe Certified Master - Adobe Analytics Architect certification from Adobe in June 2020. Additionally, they hold a certification in Google Analytics Qualified, although no information regarding the institution, month, or year of completion is provided.

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Timeline

  • Director of Analytics & Optimization

    December, 2014 - present