Peter Archibald

Peter Archibald is an experienced Analytics Engineer currently working at MERU since October 2023. Prior to this role, Peter served as a Marketing Science Lead at Critical Mass from January 2021 to October 2023, and as an Associate Client Manager - Global Analytics at Nielsen from February 2018 to January 2021. Peter also has experience in media management and social strategy, having worked at Performics and Hyatt Hotels Corporation. Peter is a dedicated individual with a background in NCAA Division-1 athletics and holds a Bachelor of Business Administration degree in Marketing and Management from Loyola University Chicago.