Peter Eklund

Peter Eklund is an accomplished professional with extensive experience in sales and operations within the retail sector. Currently serving as Director of Commercial Operations for Retail in Sweden at Planet since May 2022, Peter previously held the position of Head of Retail Sales at Westpay, and worked as Client Executive at Extenda Retail. With a rich background that includes leadership roles at FDT system AB and Store Electronic Systems, Peter has a proven track record in developing businesses and managing large client relationships across the Nordic region. Prior experience includes roles in sales management at Technia AB, managing directorship at Halti AB, and consultancy at Affärskraft AB. Peter began his career in sales and marketing management at Fjällräven AB and Ur&Penn Erling Person AB. Educational qualifications include a DIHM in Marketing from IHM Business School.