Eddie Nelms is an accomplished professional with extensive experience in property branding, marketing, and strategic planning. Currently serving as a Board Member for WeAreWaterloo Business Improvement District since September 2021, Eddie previously held the role of Branding and Property Marketing Consultant at JLL from February 2020 to January 2023, where key contributions included enhancing brand strategies for clients in real estate development. As Founding Director for Wordsearch focusing on the US market from October 2011 to September 2019, Eddie managed a diverse portfolio of real estate clients. Prior roles include Strategic Planning Manager at illume Communications, Project Manager at BusinessLDN, and Assistant Project Manager at Sciame Construction. Early career experience includes serving as Planning, Policy and Design Coordinator for the Times Square Alliance. Eddie holds multiple degrees from Columbia University in City/Urban, Community and Regional Planning and Historic Preservation, as well as a Bachelor of Architecture from the University of Virginia.

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