Senior Social Media Specialist (german Speaking)

WIS – who?   

Web International Services(WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance. 

About the job:

We are looking for an experienced Senior Social Media Specialist to join our Content team. The ideal candidate will create and optimize social media and email marketing campaigns in German and English to drive engagement and conversions. Key responsibilities include developing strategies, enhancing our social media presence, and analyzing campaign performance while collaborating with cross-functional teams. Strong knowledge of the iGaming industry and social media tools is essential, with video design and community management skills as a bonus. The ideal candidate is a proactive team player who takes ownership and thrives in a dynamic environment.

What you will be doing:

• Social Media Management: Take full ownership of our social media portals, enhancing their performance and competitiveness.
• Campaign Development: Develop and execute end-to-end social media and email marketing campaigns, from conceptualization to delivery and analysis, making data-driven decisions for optimization.
• Content Creation: Create engaging and compelling content for social media and email that aligns with our brand voice, utilizing persuasive copy, appealing visuals, and strong calls to action.
• Performance Analysis: Monitor key performance indicators (KPIs) to assess campaign effectiveness, implement A/B testing, and identify opportunities for optimization.
• Creativity and Innovation: Show creativity in developing standout campaigns and bring fresh ideas to lead innovative projects that resonate with our audience.
• Strong collaboration and communication skills, along with a proactive, innovative mindset.

What would make you a great fit?   

• Fluent in German and English

• Social media skills and Email marketing skills with 5 years’ experience in similar roles.

• You should be self-motivated, team-orientated and customer-focused

• Proven working experience in digital marketing, particularly within the iGaming industry

• Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance and good knowledge of email marketing platforms.

• Ability to work effectively in a fast-paced and deadline-driven environment.

Some of our benefits:   

• Fully remote working offered through contractor agreement
• Company events in Malta organised and paid for by WIS for EU employees – twice a year
• Access to learning platforms and educational support offered to boost your knowledge and career

Find out more about what makes WISards truly magical  –Web International Services Ltd.