Geoffrey Frankel has a diverse and extensive work experience. Geoffrey currently serves as the Creative Director / Brand Storyteller at WeBe Life, a platform that focuses on enhancing well-being. Prior to this, Geoffrey operated their own consulting firm called Frankel Creative Consulting, where they worked as the Principal Consultant. Geoffrey'sresponsibilities included serving as a creative director, strategist, and digital transformation planner for various agencies and international brands. Geoffrey also played a significant role in the development of brand strategy for GiveAnHour.
Before starting their consulting business, Geoffrey held the position of Senior Vice President / Executive Creative Director at Edelman, where they created integrated communication marketing campaigns for Fortune 100 brands. Geoffrey successfully generated over $200M in revenue and acquired new clients through their innovative marketing strategies. During their tenure at Edelman, Geoffrey also provided strategic guidance to ConAgra, Hilton, and Starbucks.
Geoffrey has also made valuable contributions to Johnson & Johnson as the Brand Innovation Lab / Global Creative Services Director. In this role, they focused on digital engagement and implemented innovative technologies to improve sales proposals and market share goals. Prior to their time at Johnson & Johnson, Geoffrey worked as the Group Creative Director in Chicago for Critical Mass.
It is worth noting that Geoffrey began their career as a Combat Medic in the US Army, where they served for four years. Overall, their work experience showcases their expertise in creative direction, brand strategy, digital transformation, and marketing for various industries and organizations.
Geoffrey Frankel attended Columbus College of Art and Design from 1985 to 1989, where they studied Fine Arts and Illustration. Geoffrey then pursued further education at The University of the Arts from 1992 to 1995, specializing in Strategic Planning and Film Direction/Multi-Media. Lastly, in 2009 and 2010, they enrolled in the Executive Creative Director Program at VCU Brandcenter, focusing on Design and Visual Communications.
October, 2021 - present