Gaurav Arora is an accomplished marketing professional with extensive experience in demand generation, content marketing, and marketing automation. Currently serving as GM - Marketing at WebEngage since May 2019, Gaurav has progressed through roles from Content Marketer to Sr. Manager - Demand Generation, where responsibilities included managing team deliverables and writing lead-generation content. As Co-founder & CEO at Funnelize, Gaurav focuses on email marketing for e-commerce and D2C brands. Additionally, Gaurav has contributed as a Speaker and Course Creator at various platforms, sharing expertise in B2B SaaS marketing and account-based marketing. Previous roles include being a Subject Matter Expert and Content Associate at Testbook.com and a Digital Marketing Intern at NewsBytes. An alumnus of Guru Gobind Singh Indraprastha University, Gaurav holds a Bachelor of Technology in Information Technology.
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