Jackie Baez

Jackie Baez has a comprehensive work experience spanning over a decade. Jackie most recently worked as the Director of Media Relations at Weber Shandwick, starting in October 2021. In this role, they served as the media specialist for Anheuser-Busch's 3PM and led media relations for Michelob ULTRA, the second largest beer brand in the US. Jackie successfully led the media strategy for Michelob ULTRA's Super Bowl 57 campaign, which resulted in it being the most covered campaign among all alcoholic beverage brands.

Before joining Weber Shandwick, Jackie was a Senior Media Specialist at Ketchum from May 2020 to October 2021. Jackie was responsible for crafting media strategies and story angles for clients and connecting them with appropriate media professionals.

Prior to their agency experience, Jackie worked as a Freelance Copywriter, demonstrating their skills in writing catchy and energetic copy. Jackie excelled in working under tight deadlines and handling multiple projects simultaneously. Jackie also has over a decade of experience as a content creator and writer in various formats, including multimedia television production and social media.

Before their freelance work, Jackie worked as a FiOS 1 News Anchor and Content Creator at RNN from December 2015 to January 2020. Jackie also served as a Multimedia Journalist and Anchor at WEWS NewsChannel 5 from December 2012 to December 2015. In these roles, they anchored traffic reports and transportation-related stories, and occasionally filled in as a news anchor.

Earlier in their career, Jackie held positions such as Entertainment and Traffic Reporter at WRNN-TV/Verizon FiOS 1 News, Morning Traffic Anchor at News 12 Bronx and Brooklyn, and Traffic Reporter at News 12 Traffic and Weather. Jackie also gained experience as a Producer and Host of the online show "Uncle G-TV" for Uncle Giuseppe's Online Media.

Furthermore, Jackie worked as a Reporter, Producer, and Host at Cablevision Local Programming, where they hosted the Cablevision Local Programming Preview show and served as a segment producer for "Neighborhood Journal."

Overall, Jackie Baez has a diverse background in media relations, copywriting, content creation, and journalism, with a proven track record of success in delivering desired messages and generating media coverage for various brands and organizations.

Jackie Baez obtained a Bachelor of Arts (BA) degree in Journalism from Stony Brook University, where they attended from 2007 to 2010.