Luciana Barbetta

Luciana Barbetta is an experienced communications professional currently serving as Managing Director at Powell Tate and Head of Public Affairs at The Weber Shandwick Collective in Brazil. With a diverse background spanning roles such as Senior Planner at Grupo TV1 and Head of Social Interaction at the Governo do Distrito Federal, Luciana has worked with prominent clients, including the Presidency of the Republic of Brazil and various government agencies. Prior experience includes serving as PR Assistant to the Ambassador at the Ministry of Foreign Affairs in Saudi Arabia and positions in business development and digital communication management. Luciana's educational credentials include a Programme on Data Science and Analytics from the University of California, Berkeley, an online course at Sciences Po, and various degrees in communication and business management from institutions in Brazil and Europe.