Panqian Yang

Panqian (Theresa) Yang is an experienced professional in data analytics and digital marketing, currently serving as Director of Global Intelligence at Weber Shandwick since November 2017. Previously, Theresa held positions as Senior Analyst at Bomoda and Business Analyst, where key contributions included analyzing large datasets, developing metrics for brand performance, and extracting actionable insights to optimize digital content. Prior roles encompassed various marketing and communications positions, including managing bilingual social media accounts and engaging in content creation. Theresa holds a Bachelor of Arts in Strategic Communication from the University of Missouri-Columbia and a Bachelor of Arts in Broadcast Journalism from Shanghai University.