Rebecca Badiner

Rebecca Badiner has an extensive work experience that spans multiple industries and roles.

Rebecca currently holds the position of Senior Vice President, Strategic Planning at Weber Shandwick since April 2022. Prior to this, they served as the Vice President, Strategic Planning in the same company from July 2018 to April 2022. In this role, they were responsible for driving the growth and development of the planning department, handling key accounts such as the USPS and FDA's Center for Tobacco Products, and collaborating with other senior team leads to develop strategic solutions.

Before joining Weber Shandwick, Rebecca worked at Brand Intersection Group as the Director of Research & Insight from March 2012 to July 2018. Here, they played a pivotal role in developing qualitative and quantitative research approaches, leading pitches and client deliverables, and managing a team of strategists and interns.

Prior to that, they worked at Choice Hotels International as a Project Manager, Marketing Research from February 2010 to March 2012. In this role, they developed target audiences and positions for various brands and served as a primary research advisor.

Rebecca also gained experience as a Brand Planner at Arnold Worldwide from February 2008 to November 2009, where they provided strategic consumer insights for clients such as Amtrak and Choice Hotels. Rebecca was recognized with the agency's "Machine" award for their hard work.

Rebecca'searlier career includes roles at Interpublic Group - Mullen / Frank About Women as an Account Executive from July 2006 to January 2008, Interpublic Group - Mullen as a Brand Planning Intern in 2006, and the Boston University Ad Lab as a Student Planning Director in 2006. Rebecca also had internships at Arnold Worldwide, Boston Museum of Science, and ESPN.

Throughout their career, Rebecca has consistently demonstrated their expertise in strategic planning, research, team management, and client relationship management.

Rebecca Badiner attended Boston University from 2002 to 2006, where they pursued a Bachelor's degree in Advertising & Psychology.