Alexa Shughart

Alexa Shughart is an Internet Marketing Analyst at WebFX, responsible for managing and optimizing multi-channel digital campaigns across SEO, PPC, and Amazon Ads, with a focus on driving traffic and increasing client revenue. Prior experience includes serving as a Photo Archive Volunteer and Photographer at Bosler Memorial Library, where Alexa preserved historical materials and captured visual content for advertising. At Central Penn College, Alexa held multiple roles in the Knightly News Media Club, including Photographer, Secretary, and Co-President, contributing to campus event coverage and club communications. Additionally, Alexa worked as a Guest Service Advocate at Target, gaining broad experience in retail operations and customer service. A Marketing Communications Intern with the Central Penn College Education Foundation, Alexa created content for various communication platforms and supported event coordination. Alexa holds a Bachelor's degree in Business/Corporate Communications from Central Penn College and a degree in Science of Integrated Marketing and Communications from Keiser University.