Mike Poston

Director, Programmatic Strategy & Technology at WebMD Ignite

Mike Poston serves as the Media Director at SOLVE(D), an IPG Health company, since 2023, combining data science, technology, and consulting to deliver omnichannel brand experiences. Prior to this role, Poston was the Director of Programmatic Media at Syneos Health from 2020 to 2023, where responsibilities included building advanced programmatic technology and managing clinical trial patient recruitment efforts. Previously, Poston worked as an Executive Programmatic Consultant at ForwardPMX and held leadership positions at AdPrime and Achieve IT Online, focusing on digital advertising and product marketing. Poston’s career began at YP.com, where significant contributions included enhancing subscription retention and developing monetization strategies. Poston holds an MBA in Quantitative Methods and a Bachelor’s degree in Engineering from Vanderbilt University.

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