Rosibel Orozco

Rosibel Orozco is a skilled marketing professional with extensive experience in digital marketing and campaign management. Currently serving as a Paid Media and CRM Specialist at Webmefy, a Shopify Plus agency, Rosibel focuses on developing business-aligned strategies that yield impressive return on ad spend (ROAS), achieving up to 9x across various channels. Previous roles include Digital Analyst at Mutua Madrileña, where assistance was provided in managing analytics and validating user flows, and Freelance Marketing Specialist, optimizing Facebook Ads campaigns. Notable achievements include creating a social media crisis manual while working as a Community Manager for Seguroparaviaje.com and successfully securing collaborations that enhanced business operations during a tenure as a Junior Business Developer at Spain-Internship. Rosibel holds a Master's degree in Digital Marketing from Universidad Complutense de Madrid and a Bachelor's degree in International Business from Universidad del Norte.