Irene Patechi

Irene Patechi is a skilled Digital Data Strategist currently engaged at Webranking since November 2022. Prior experience includes a role in Digital Marketing at STIHL from July 2021 to November 2022, where responsibilities encompassed website KPI analysis, performance monitoring, and the rollout of e-commerce initiatives. During a brief tenure at GIMBER in early 2021, Irene focused on business development for a new health product within the Italian market. Irene also served as an Assistant Brand Manager at Nestlé, analyzing NPD and sell-in/sell-out data while supporting brand strategy for Buitoni. Earlier, as part of the Stage Brand Management team at Mattel, Inc., Irene conducted sell-out analysis and competitor monitoring for Barbie product launches. Irene holds a Master's degree in Marketing and Communication from Università Bocconi and a Bachelor's degree in Economics and Management from Università degli Studi di Padova.