Gülben Yağcı

Gülben Yağcı is a seasoned marketing and digital banking professional with extensive experience in leading marketing strategies and digital transformation initiatives. Currently serving as VP of Marketing at Webrazzi since October 2023, Gülben previously held the position of EVP of Digital Banking, Marketing, and Payment Systems at Aktif Bank from September 2021 to July 2023, overseeing six departments and reporting to the CEO. Gülben’s expertise includes roles as Chief Marketing Officer at ininal and iPara, both pioneering companies in Turkey's fintech landscape, and significant contributions to TEB, where involvement in launching CEPTETEB and enhancing digital customer experiences during mergers was key. Gülben holds a Master's degree in Business Administration from Marmara University along with a Bachelor's degree in the same field.