Carlos Rivera

SMD Commercial Bank - Head Of Marketing, Sales Enablement And CX at Webster Bank

Carlos Rivera has extensive experience in marketing, sales enablement, and growth strategies within the banking and technology sectors. Currently serving as Head of Marketing, Sales Enablement, and Customer Experience at Webster Bank, Carlos drives alignment between sales and marketing teams to foster growth. Previous roles include Senior Director of Marketing Strategy and Operations at Gartner, where Carlos reorganized teams and implemented data-driven marketing strategies, and Senior Consultant at Deloitte, guiding major accounts like Metlife and American Express. Carlos also held various leadership positions at GE Capital, focusing on sales effectiveness, analytics, and marketing strategy. With an MBA in Finance and a Bachelor's degree in Information Systems from Sacred Heart University, Carlos possesses a strong foundation in both business and technology.

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