Lauren Booth

Director Of Integrated Marketing at Wedgewood Pharmacy

Lauren Booth has a diverse work experience spanning multiple industries. Lauren started their career in 2007 as a Desk Manager at Joyce Leslie, where they were responsible for customer service and visual merchandising. In 2009, they became an Independent Sales Representative at Vector Marketing, where they excelled in recruiting and training new representatives and received recognition for their sales performance.

In 2009, Lauren joined Select Modular Homes as a Social Media Coordinator, where they established the company's online presence through social media platforms and managed daily social media and blog postings. During this time, they also gained proficiency in QuickBooks and BlogSpot.

In 2012, Lauren transitioned to Wedgewood Pharmacy as a Marketing Clerk, fulfilling literature requests and assisting with data entry. Lauren quickly advanced to the role of Marketing Assistant, where they supported the execution of omni-channel marketing campaigns and managed social media accounts for the company's health networks. Over time, they progressed to become a Marketing Communications Specialist, responsible for developing and executing communications strategies for various customer segments and implementing marketing automation software.

Lauren's expertise in marketing continued to grow as they became an Assistant Marketing Manager, Digital Communications in 2017. In this role, they managed marketing automation software, created and delivered digital campaigns to a large subscriber base, and analyzed email marketing metrics to enhance content across all marketing channels. Lauren ultimately became the Marketing Manager at Wedgewood Pharmacy, assuming a leadership position in the marketing department.

While working at Wedgewood Pharmacy, Lauren also took on freelance marketing consulting roles, where they collaborated with business owners to develop social media strategies, facilitated design thinking sessions, and managed social media accounts for local businesses.

In summary, Lauren Booth has a solid background in marketing, with experience ranging from social media coordination to integrated marketing directorship. Lauren has demonstrated expertise in managing digital campaigns, optimizing marketing automation software, and executing communications strategies.

Lauren Booth attended Philadelphia University from 2008 to 2012, where they earned a Bachelor of Science degree in Marketing. In terms of additional certifications, they obtained the Email Marketing Certified from HubSpot Academy in December 2020, Email Marketing Certification from HubSpot in August 2016, HubSpot Certification from HubSpot in July 2016, Inbound Certification from HubSpot in May 2016, HubSpot Certification from HubSpot in June 2015, and Inbound Certification from HubSpot in April 2015.

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