Kefan Yao

Kefan Yao is a Business Development Operations Specialist at Weee! since September 2022 and co-founder and operator of Silouette, Fusion Restaurant, where significant reforms have enhanced restaurant positioning and introduced personalized cuisine. Prior experience includes roles as a delivery driver for 饿了么, food blogger on Xiaohongshu with over 260k views, and digital marketing specialist at Panda Dessert Studio, where marketing campaigns promoted new products. Additional experience includes social media marketing work at Citic Group and international media exposure at International Channel Shanghai and Shanghai Media Group. Kefan Yao holds a Master of Arts in Digital Communication and Media/Multimedia from New York University and a Bachelor of Arts in Journalism from East China Normal University.