Aissa Saarikorpi (Paronen)

Co-Founder & Head of Marketing at Weekendbee

Aissa Saarikorpi (Paronen) has a diverse work experience spanning different industries and roles. Their most recent position is as the Co-Founder and Head of Marketing at Weekendbee, an online store and community for sustainable sportswear. Prior to that, they worked as a Freelance Marketing Manager, assisting clients with brand strategies, marketing planning, and social media marketing. Aissa also has experience at Suunto Oy, where they served as the Global Brand Manager for the Dive business area, responsible for implementing the brand marketing strategy. Additionally, they worked as a Marketing Communications Specialist, leading Suunto's retail marketing efforts. Earlier in their career, Aissa worked as a Project Manager at TBWA\Helsinki, managing retail marketing projects for a global automotive industry company. Aissa also has experience as a Trainee at PHS\ (TBWA\HELSINKI), an Assistant at Siili Solutions, and an Assistant in accounting and financial administration roles at Fazer Amica and Oy NCH Finland Ab, respectively. Aissa Saarikorpi (Paronen) is available for marketing projects globally and in Finland.

Aissa Saarikorpi (Paronen) has a diverse education background. Aissa first attended Vaskivuoren lukio, where they completed their matriculation examination. Afterwards, they went on to study at Aalto University School of Business. From 2007 to 2010, they earned their B.Sc degree in Organisations and Management. Later, they pursued further studies at the same university and obtained their M.Sc. (Econ.) degree in 2011, specializing in Retail and Channel Management (Marketing) and Information Technology Program (Strategy & Experience Design). Additionally, they broadened their international business knowledge by completing a Certificate in International Business at Grenoble Ecole de Management in 2009.

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