Established in 1932, Weetabix is one of the world’s most trusted cereal brands at the forefront of cereal innovation globally.

The company manufactures and markets an outstanding range of brands throughout Eastern Africa and has the largest share of its industry’s retail categories selling over 36 brands. The company employs over 2000 people globally with manufacturing sites in America, Canada, UK, South  Africa & Kenya exporting to over 80 Countries. 

Weetabix East Africa is a leading FMCG, currently the market leader in the breakfast cereal category. Africa is strategically a key growth continent for the brand and this has resulted in large investments in the Kenyan operation over the past years. 

In short, Weetabix is a vibrant company with a strong international reputation. Its dedicated workforce, commitment to quality and loyal consumers make Weetabix one of the world’s most trusted Cereal  Brands both locally and globally.

Further information on Weetabix is available on the  company’s website - www.weetabixea.com

Weetabix East Africa

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