Weetabix
Francesca Theokli is an experienced marketing professional currently serving as the Marketing and NPD Director at Weetabix, where responsibilities include leading the strategic growth agenda for the company's brands as a member of the Executive Leadership Team. With a strong background in brand management, Francesca has held various positions at Weetabix, including Group Head of Category and Head of Brand for Weetabix, achieving notable successes such as driving value growth in a declining category. Prior experience includes roles at Northern Foods and Sara Lee, focusing on consumer insight and innovation in brand management. Francesca holds a BA Hons in Linguistics with Psychology from the University of Leeds.
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Weetabix
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We are Weetabix. Home to the UK’s favourite breakfast cereal and muesli (Alpen), and a brilliant Drinks business. Our purpose is to help people live better lives by providing better breakfasts. We’re leading the cereal market with world class innovation, we win awards. And trophies. We created a whole new breakfast category with our Weetabix On the Go Drinks. Oh.., we also make Weetabix Minis, Weetos, Oatibix, Ready Brek, Alpen bars, and more. Bet you didn’t know that before. You do now. With all of this, we win with our customers. Home for us is in the beautiful Northamptonshire countryside, we’re less than an hour from London and Birmingham. Agile working means we can be based anywhere and get the job done. We export to over 80 countries and we’ve got businesses in other locations around the globe too. We’re ambitious. And it’s all because we give our people the freedom and support to make the big decisions. It’s what we call The Weetabix Difference, and it’ll make all the difference to your career. A family owned business until 2003, Weetabix Food Company is now a subsidiary of Post Holdings, Inc., headquartered in St. Louis, Missouri. Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories. Post Holdings, Inc is listed on the New York Stock Exchange (NYSE: POST)