Francesca Theokli

Francesca Theokli is an experienced marketing professional currently serving as the Marketing and NPD Director at Weetabix, where responsibilities include leading the strategic growth agenda for the company's brands as a member of the Executive Leadership Team. With a strong background in brand management, Francesca has held various positions at Weetabix, including Group Head of Category and Head of Brand for Weetabix, achieving notable successes such as driving value growth in a declining category. Prior experience includes roles at Northern Foods and Sara Lee, focusing on consumer insight and innovation in brand management. Francesca holds a BA Hons in Linguistics with Psychology from the University of Leeds.