Mark Appel

Mark Appel is an accomplished marketing executive currently serving as the Chief Marketing Officer at Sendcloud since March 2024, leading global marketing efforts and participating in the executive leadership team. Appel has extensive experience in advisory roles, providing marketing strategy insights to accelerate growth for WeFact B.V. and OpenUp. Previously, Appel held the position of Chief Marketing Officer at Backbase, overseeing worldwide marketing initiatives, and at CM.com, managing a global team of 85 while achieving significant revenue growth. With a background that includes leadership roles at Exact Software, Twinfield International NV, and Commodore International Corporation, Appel’s expertise lies in driving marketing excellence and delivering results in both B2B and SaaS environments.