WEGMANN automotive GmbH
Marisa Gruen possesses extensive experience in trade and marketing leadership roles within renowned companies. Currently serving as Marketingleitung at WEGMANN automotive since February 2022, Marisa previously held the position of Head Of Trade Marketing, Lizenzen, int. Marketing & Marketing Logistik at s.Oliver Group from June 2016 to August 2021. This role involved developing and implementing comprehensive trade marketing strategies across the DACH region, managing omnichannel communication campaigns, and maintaining relationship management with key accounts. Prior to this, Marisa worked in various marketing capacities at Wertheim Village, comma, and other firms, focusing on brand development, customer loyalty programs, and cross-channel marketing initiatives. Marisa holds a Diplom Betriebswirtin FH in Marketing from the University of Applied Sciences Würzburg, graduated in 2010.
WEGMANN automotive GmbH
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For more than 100 years, WEGMANN automotive has been one of the leading C parts manufacturers in the automotive industry with products all around the wheels. We are part of a globally active group of companies with more than 6,000 employees and supply balancing weights, battery poles and valves to all major automotive manufacturers. Our products are installed in two out of three new vehicles. Our goal? To be represented in every vehicle.