Alex McIver

Alex McIver, known as MacGyver, is a seasoned sales professional with extensive experience across various industries. Currently serving as Sales Director at Wegrow, MacGyver is leading efforts in best practice management. Previous roles include Senior Account Executive for EMEA at TheyDo, where a successful go-to-market strategy was executed, and as a founding member of the Air360 team at Scalefast, focusing on digital experience analytics. MacGyver has held leadership positions at Greenfee365 and Derivados Citricos S.A., significantly contributing to business development and strategy. Additional experience includes managing sales teams at ING and overseeing commercial targets at Santander España. Academic credentials include a Master of Science and a Bachelor of Arts from the University of Birmingham, complemented by an Erasmus program at Universidad de Murcia.