Paolo Mezzina

Paolo Mezzina's work experience includes various roles in different companies. Paolo started their career as a Start-upper and Project Leader at ClickIt Internet Advertising, where they were responsible for the start-up development of an online advertising network. Paolo then became a Partner at NET-BRAIN - eBusiness Consulting, where they focused on business development and provided strategic consultancy services. Later, Mezzina joined IAB Italy as a Board of Directors Member, where they contributed to the organization's growth and played a role in promoting digital culture development and internet advertising adoption in Italy.

In 2001, Mezzina became the Managing Director at QMark, a position they held until 2012. Here, they were responsible for the general management and business development of the company, specializing in web market research and online observatories. Simultaneously, they served as the CEO of SLASH - Interactive Media Agency, overseeing general management and business development in the agency's startup phase. In this role, they provided digital marketing, social media marketing, and creative concept design services.

From 2014 to 2016, Mezzina worked at Università degli Studi eCampus, first as the Head of Marketing & Digital and then as a Professor of Marketing & Digital Marketing. Paolo taught various courses related to advanced marketing, web marketing, and fashion marketing at the university's Faculty of Economics and Literature.

In 2016, Mezzina joined MP+ Partners as a Marketing & Business Development Advisor. In this role, they provided strategic and operative support to companies, agencies, organizations, and startups in developing their business, marketing, and sales activities. Paolo also collaborated with multiple organizations, including Wekiwi, Organic Skin Creations, FlyTrendy, and Bodyliscious, in areas such as business planning, marketing strategy, network marketing, and digital marketing.

In 2017, Mezzina joined Wekiwi as the Network Director & Brand Ambassador. Wekiwi is an online energy supplier in Italy that also sells energy-related products. Paolo played a key role in the company's network development and brand promotion.

Additionally, Mezzina served as an Advisory Council Member at GLG (Gerson Lehrman Group) from 2018, providing on-demand advice on different topics and sectors.

Most recently, Mezzina became a Business Partner at FlyTrendy | Influencer Marketing in 2021. Here, they focus on promoting the use of the platform to connect brands with Italian social media creators for influencer marketing campaigns.

Throughout their career, Mezzina has demonstrated expertise in areas such as business development, marketing strategy, market research, networking, sales development, digital marketing, and advertising.

Paolo Mezzina obtained a Master's degree in Management Engineering from Politecnico di Milano, from 1990 to 1995. Additionally, they have a certification in CELF (Certificat d'Etude de Langue Francaise) from the Centre culturel français de Milan.