Kathy Fu

Kathy Fu has extensive experience in marketing and customer segment management, currently serving as Head of Loan Marketing at WeLend and WeLab Bank. Kathy's career began in public relations at 香港文匯報, and progressed through various roles at Guru Online - AdBeyond (Group) Limited, including Assistant Project Manager and Project Coordinator. From June 2013 to October 2018, Kathy held multiple positions at OMD Hong Kong, advancing to Associate Digital Director. Following this, Kathy worked at WeLend from October 2018, taking on progressive roles from Digital Marketing Manager to Head of Customer Segment. Kathy also held the position of Head of Performance Marketing and Customer Segment at WeLab from June 2023 to June 2024.