Joyce Jorritsma

Joyce Jorritsma is an experienced brand manager currently working at Welch's since September 2021, where responsibilities include managing innovation for sparkling juices and spreads, as well as overseeing broader juices initiatives. Prior experience includes a role as Associate Brand Manager at Helen of Troy from May 2016 to September 2021, contributing to product development and market analysis for the Global Marketing New Business Development team. Joyce also held internship positions that involved collaborating on marketing initiatives, creating content, and supporting innovation processes. Joyce Jorritsma holds a Bachelor of Science in Business Administration with a Marketing Major and Hospitality Minor from Nichols College.