Barbara Gordon

Barbara Gordon has extensive experience in marketing and engagement roles. Their most recent position was at Well, where they served as the Senior Director of Marketing & Engagement. Prior to that, they worked at Homes.com as the Senior Director of Lifecycle Marketing. Barbara also held the role of Director of Marketing & Engagement at Well Dot Inc, a health technology and services company. Barbara has also worked as the Director of Brand Marketing & CRM at Tripadvisor and as a Program Lead in Marketing & Product Management at Happier, Inc. Barbara has also provided independent consulting services in marketing and product management for companies such as The Princeton Review, Communispace, and Gilt.com. Earlier in their career, they worked as the Social Lead and Discovery Team member at The Grommet, as well as a Senior Brand Manager at Keurig Dr Pepper Inc. and a Director of Strategy at Brierley & Partners.

Barbara Gordon holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of North Carolina at Chapel Hill. Barbara also has an MBA from Duke University - The Fuqua School of Business.