Frayne Cooke

Frayne Cooke is an experienced entrepreneur and investor with a strong background in healthcare technology and telecommunications. As Co-founder and CEO of Plait since October 2022, Cooke focuses on enhancing productivity in medical practices through innovative design and software solutions. Additionally, Cooke co-founded Well Revolution in February 2018, offering immediate access to medical consultations via digital platforms. In the telecommunications sector, Cooke has played a pivotal role at NATCOM, founded in 2004, which has expanded into enterprise telecoms and broadband solutions in New Zealand. Cooke's investment endeavors include pivotal roles at various startups, particularly in the healthcare domain, such as Doctor2Go and MEDI.CALL. With a Post-Graduate Business Administration degree from Deakin University and a Bachelor of Engineering from James Cook University, Cooke combines technical expertise with strategic business acumen to drive innovation across industries.