Alexandra Broutin

E-commerce & CRM Project Manager
at Wella Company

Alexandra Broutin serves as an E-commerce and CRM Project Manager at Wella Company since January 2022, focusing on sales with specific business objectives to increase revenue to €9.5M by 2025. Responsibilities include the deployment of mobile applications and e-commerce platforms, management of CRM databases with over 8,000 B2B clients, and overseeing promotional campaigns. Previous roles span from SEO and Content Marketing Project Manager at LegalPlace to various marketing and operational positions in companies such as GRDF and La Boutique du Coiffeur. Alexandra holds a Master’s degree in Innovation and Digital Management from NEOMA Business School and is currently enhancing skills through Salesforce training.

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