Alexandra Janeiro

Alexandra Janeiro (Romeo) is a seasoned marketing professional with extensive experience across various industries. Currently serving as Senior Manager and Head of Marketing for Professional Beauty at Wella Company since January 2024, Alexandra oversees brands such as Wella Care and OPI. Previously, Alexandra held the position of Head of Marketing at Omron Healthcare Brasil, managing Medical Marketing and product planning while collaborating with teams in Japan and Europe. A notable tenure at Reckitt from September 2011 to January 2021 included roles as Senior Brand Manager and Brand Manager, focusing on leading healthcare and consumer goods brands. Earlier positions also encompassed responsibilities in sales and commercial coordination at Amcham-Brasil. Alexandra holds a degree from Universidade Presbiteriana Mackenzie and has a robust foundation in media communication, market analysis, and team development.