Cristina Martins

Cristina Martins is an experienced sales and e-commerce professional, currently serving as Sales E-Commerce Supervisor at Wella Company since October 2021. In this role, Cristina manages major client interactions in e-commerce, focusing on building joint business plans, negotiating orders, and monitoring logistics operations and sales KPIs. Prior to this, Cristina worked at Merama as an E-Commerce Specialist, where improvements in e-commerce processes and market research were key responsibilities. Cristina also held roles at Alpargatas S.A. as an E-Commerce Analyst, contributing to the launch of Havaianas' new e-commerce platform and managing promotional campaigns. Previous experience includes e-commerce coordination and analysis at Infracommerce in both Brazil and Mexico, as well as an internship focused on customer service and operational support. Cristina holds a degree from Insper Instituto de Ensino e Pesquisa, completed in 2017.