Cindy Caserta

Cindy Caserta is the Director of Marketing at WellAir. Cindy has over seven years of experience in marketing and client relations.

Caserta began their career as the Director of Marketing for Envirosite Corporation. Cindy was responsible for building and positioning the Envirosite brand, leading client acquisition, and supporting new product launches. Cindy also developed and executed a clearly defined marketing and communications strategy that supported business growth and enhanced brand equity and awareness.

After two years with Envirosite, Caserta took on the role of Director of Marketing for Plasma Air International. In this role, they were responsible for planning, developing, and managing client projects. Cindy also oversaw a project’s schedule, scope, and budget while directing appropriate team members in fulfilling the specifications to meet client and company objectives.

After three years with Plasma Air International, Caserta returned to WellAir, where they had previously worked for two years. In their current role as Director of Marketing, they is responsible for all communications and campaigns across traditional and digital channels. Cindy also works closely with Sales, Product Development, Support, and Senior Executives to create demand and recognition for the company and its products.

Cindy Caserta attended Ithaca College from 1986 to 1990, where they earned a Bachelor's degree in Business/Corporate Communications.