Adriano Borges

Adriano Borges is a seasoned professional with extensive experience in value management and strategy across multiple industries. Currently serving as VP of Value Management at Gympass since March 2020, Adriano focuses on engagement, retention, reactivation, and revenue optimization for the consumer business. Prior roles include Senior Director at Google, where strategic operations were a priority, and Engagement Manager at McKinsey & Company. Adriano's career also includes positions as an Associate at McKinsey, MBA Summer Intern at Google, Business Manager at Tok&Stok, Business Analyst at McKinsey, and Engineering Intern at Chemtech. Adriano holds an MBA from London Business School and a Bachelor's degree in Electrical Engineering from Universidade Federal de Minas Gerais.